Who runs this website
Fruit Machine Guide is an independent editorial publication about online gambling in Great Britain. We do not accept bets, we do not hold customer funds and we provide no facilities for gambling, so we are not licensed by the Gambling Commission and do not need to be. Contact details are on the contact page.
What the content is, and is not
Everything here is general information and journalism. It is not legal, financial or tax advice, and it is not a recommendation to gamble. Odds, bonus terms, payment options, withdrawal times and licence status all change without notice, and the operator’s own terms always take precedence over anything written here. Check them before you deposit.
Measurements published on this site are the results we obtained on the dates stated, on the accounts we used. They are not a guarantee of what will happen on your account.
Affiliate links
Some links to operators are affiliate links. If you follow one and open an account, we may receive a commission from that operator. This costs you nothing and does not change the offer you receive. It is how the site is funded.
Our editorial policy is that measurements are taken before any commercial conversation and rankings are produced from those measurements. Where we hold a commercial relationship with an operator we write about, the affiliate disclosure above applies across the site. If you believe a page reads as though it was bought, tell us — the method it should have followed is public on how we test.
Age and eligibility
This website is intended for adults aged 18 or over who are legally permitted to gamble where they are. Gambling by anyone under 18 is a criminal offence in Great Britain. If you have registered with GAMSTOP or self-excluded from an operator, please do not use the links on this site.
Your use of the site
- You may read, print and share pages for personal, non-commercial use.
- You may quote short extracts with a link and an attribution.
- You may not republish substantial parts of the site, scrape it systematically, or present our measurements as your own.
- All text, tables, graphics and the site’s branding remain our property or that of our licensors.
Third-party websites
We link to operators, regulators and support organisations. We do not control those sites and are not responsible for their content, their terms or their handling of your data. Once you follow a link, that site’s terms and privacy policy apply, not ours.
Liability
We take care to keep the site accurate and up to date, but we do not warrant that it is free of errors or that any information is current at the moment you read it. To the fullest extent permitted by law we exclude liability for losses arising from reliance on the content, including gambling losses. Nothing here excludes liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be excluded, and nothing affects your statutory rights as a consumer.
Changes
We may update these terms. The current version is always the one on this page, and material changes will be noted with the date they took effect. Continuing to use the site after a change means accepting the updated terms.
Complaints and governing law
Complaints about this website go to the editorial address on the contact page. Complaints about an operator go to that operator and then to its ADR provider, normally IBAS. These terms and any dispute arising from them are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction.
Gambling advertising in Great Britain is governed by the Gambling Act 2005, the Gambling Commission’s licence conditions and codes of practice, and the CAP and BCAP advertising codes enforced by the Advertising Standards Authority. If you believe a piece of marketing on this site breaches those codes, the ASA will take a complaint directly.